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The story of Samson and Delilah made a big impression on me as a kid, Delilah scared me. And today it’s still a vivid memory. Imagine a woman with such power that she can reduce you to rubble.

This real estate story is also about Samson and Delilah but it includes a third person Mrs. Truly Honest.

Who are these characters?

  • Delilah is a real estate agent.
  • Samson is the seller of a home in Simon’s Town.
  • Mrs. Truly Honest is a respected real estate agent in Simon’s Town.

Now for the story where Samson looses all his hair (power):

Samson wants to sell his nice home in Simon’s Town but he is not a regular seller of homes and depends on his emotion, his needs and a real estate agent.

Samson calls both Mrs. Truly Honest and Delilah to assist him in selling his home.

Mrs. Truly arrives first:

Samson: “I want R4 million for my Simon’s Town house. What do you think?

Mrs. Truly: “Let me walk through and have a look.”

Truly does what she does best being Honest:

Truly: “Samson, you might get R4 million but it will take a very long time. Do you have the time to wait? Or will you allow us to market your property at the market value of R3.5 million? “

Samson: “You must be joking!”

Truly: “I understand how you feel but I would rather walk away today than let you down tomorrow.”

Samson: “What?”

And Truly leaves for the door until another time.

Then Delilah arrives with a sole mandate and scissors tugged away in her handbag.

Delilah: “Samson, how much would you like for your house?”

Samson: “I want R4 million”.

Delilah: “This is a lovely home and I suppose we can add my commission?”

Samson (thinking about what truly said): “I am glad some agents know what they are talking about”.

Delilah smiles as she remembers the scissors and sole mandate.

Samson: “Would you sell my house for me?”

Delilah: “With pleasure.”

And she pulls out the sole mandate where Samson commits himself for three months.

As she walks out she snips a bit of Samson’s lovely hair and for the next three months she snips and snips till he is down and out. Eventually after 3 months and no offers Samson calls Mrs. Truly Honest and the process starts over again at the real market value of R3.5 million.

I think that every real estate community has a Delilah that knocks the daily life out of unaware home owners.

And some real estate agents will tell you that they need a Delilah in their community. But Mrs. Truly Honest may not agree because Delilah is one of the reasons real estate agents are called bad names.

What is the problem here; The Sole Mandate Or The Inflated Asking Price?

The problem here is not the fact that the owner signed a three month sole mandate. No. The problem is the inflated asking price and the emotional willingness by the seller allowing a scissoring Delilah to trap him in a sole mandate at all cost. Do you agree?

Related: Benefits of Price To Sell.

Have fun

Johan Horak

P.S. SimonsTownRealty.Info where we rather turn you down today than let you down tomorrow.


It’s great to have you back. Thanks.
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