10 Reasons Why SimonsTownRealty.Info Is Different And Why We Believe It Matters
March 28, 2008 – 10:04 am | by JohanNew Here? You’re Invited To Simon’s Town News Updates Subscribe here.
Buying or selling real estate depends on if you know, like and trust the real estate agency.
When we decided to go into business as a Simon’s Town Real Estate Agency we had a few goals while we kept the above in mind:
- Real estate business depends on relationships and we had to find a way to get you to like, know and trust us.
- Most homeowners are not currently in the market to sell their Simon’s Town homes but the situation may change in the future. Again we wanted to establish a trusting relationship with them. And we wanted to find a way to create this relationship and giving away rather than being intrusive.
- Real estate sales are more and more dependent on the effective utilization of communications technology. We knew that 3 out of 4 real estate buyers search on the Internet for properties. Therefore we wanted to dominate the Simon’s Town real estate market on the Internet.
- We wanted our own home in Simon’s Town because we love the town. The views are amazing. It’s a tranquil town close to the city lights and it’s an open and vibrant island community. In vain; we also wanted to be closer to our daughter, Nandi, studying performing arts at UCT
- We wanted to work from home while selling Simon’s Town homes.
- Real estate buyers had to find information about Simon’s Town in a sincere way. Our goal was to make this information readily available in such a way that buyers can easily recognize Elmarie and I as trusting and expert real estate agents.
- Sellers needed expert advice. We had to study and publish unique Simon’s Town real estate knowledge.
- We had to get involved with the community to help where we could.
You may agree that these are reasonable goals but as a seller you may have objections.
Objection Number One:
I can think of one; all Simon’s Town Real Estate Agencies have a presence on the main street and SimonsTownRealty.Info doesn’t. This is a valid objection. However, as soon as sellers realized that 3 out of 4 buyers find properties on the Internet they quickly agree that a dominating Internet presence is more critical than a shop front.
Being a born Internet marketer I did my research on what Simon’s Town property buyers are searching on the major search engines. For obvious reasons I will not share the actual search term. All I can tell you is that SimonsTownRealty.Info is number one for this major and for many other minor Simon’s Town search terms.
You can witness proof of some of our Internet dominance here:
Objection Number One:
I can think of one; all Simon’s Town Real Estate Agencies have a presence on the main street and SimonsTownRealty.Info don’t. This is a valid objection. However, as soon as sellers realise that 3 out of 4 buyers find properties on the Internet they quickly agree that a dominating Internet presence is the critical.
Being a born Internet marketer I did my research on what Simon’s Town property buyers are searching on the major search engines. For obvious reasons I will not share the actual search term. All I can tell you is that SimonsTownRealty.Info is number one for this major and for many other minor Simon’s Town search terms.
You can witness proof of some our Internet dominance here:
But should this stop SimonsTownRealty.Info from having a presence on the Simon’s Town main street for, the one out of four people, who walk into a real estate agency? No.
How do we ensure exposure for you on Simon’s Town’s main street?
We are the South African owners of an International community newspaper called Coffee News. This publication contains “News To Amuse” and it’s only good news. It’s published weekly and distributed to local restaurants where patrons (potential home buyers) can get a free copy. On this publication you’ll see 32 small ads where your home will feature.
By the way: When you can get a copy at your favourite restaurant and read it, I promise you, you’ll never miss your Simon’s Town Coffee News again.
Objection Number Two:
SimonsTownRealty.Info is not a main real estate brand! True and many people will agree with you. A seller once said to us, “We like you and want you to sell our Simon’s Town house but we have this expensive home to sell and we want exposure overseas”. Eventually they agreed to a joint mandate with a branded agency in town. And we had to proof our worth. Because we’re a relatively new real estate agency we tend to work hard and we had this Internet edge.
Within a month we sold this home to out-of- towners. These buyers are also in the planning to invest in a new development in Simon’s Town and they offered us the business.
10 Reasons Why SimonsTownRealty.Info Is Different And Why We Believe It Matters.
- When we started we did not know one Simon’s Town home owner. Today we have nearly three hundred homeowners on your SimonsTownRealty.Info newsletter and it’s growing at a nice pace as people find us and others share our newsletter with friends. They gave us permission to share and create trusting relationships.
- It was not always easy as we did not know how to pitch the newsletter and I made mistakes but the close nit community encouraged and set me right when I did something good and not so good. Thanks.
- Our ability to market your home is gathering speed. We are dominating many of the search terms on the Internet, as you saw above and it’s getting better everyday. And Coffee News will extend the reach further.
- We have more and more Simon’s Town homes for sale and it makes us excited to help these homeowners.
- We want to work harder for you and sell more homes and we are making good progress.
- We own a lovely home in Simon’s Town, we work from home. And we see Nandi regularly. This makes us committed to Simon’s Town and you.
- Because we give what we believe valuable information people are coming to us and we don’t have to be intrusive. We wanted this badly because I don’t like knocking on your door or dumping uninvited junk in your post box. We have tried it and it doesn’t work for you and for us.
- You may agree that we provide expert Simon’s Town real estate advice, even if we make mistakes sometimes.
- We are part of the Simon’s Town community. For example I help the Simon’s Town Civic Association where I created and maintain their blog. I also initiated a Simon’s Town business meeting and enjoy every moment. See the blog here you are welcome to join us.
- We believe in our motto: “We would rather turn you down today than let you down tomorrow.
Let’s get to know, like and trust each other to ensure a winning solution to all.
Regards
Johan and Elmarie Horak
SimonsTownRealty: Sell, Buy A Simon’s Town Property? Phone Today 021-7864028 or 082 870 2004
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