Marketing
March 12, 2007 – 6:47 pm | by JohanNew Here? You’re Invited To Simon’s Town News Updates Subscribe here.
SimonsTownRealty.Info Real Estate Agent’s 17 Point Marketing:
Your realty estate agent is primarily your marketer and not a sales person. Therefore the estate agents need a marketing plan (by law they need to show the marketing plan to you only when you have agreed to a sole mandate).
The following SimonsTownRealty.Info 17 Point Estate Agent Marketing plan is an out line of what top estate agents will must for the seller (you). At the end of article you’ll also read how an good agents share the risk with a satisfaction guarantee.
I must confess that I have not come across any estate agent that guarantees a marketing plan. The following 17 Marketing steps not only comply with the Estate Agents Code of Conduct they ensure you get the deal you expect. .
- Protect you from day one against the risk of paying more than one estate agent commission and at all times your interest and confidentially at all times.
- Compile a comparative market analysis to enable you to determine the best price-to-sell your property.
- Advice you on how you can make your property more marketable, if necessary.
- Increase your exposure to the market by erecting and maintaining For Sale signs that compliment your home and that complies with Municipal By-laws.
- Introduce your property to Simon’s Town estate agents who follow our guidelines and who pass our strict agents qualifying criteria. The objective here is to limit competition between agents and rather encourage competition between buyers and to reduce the nuisance value when average agents don’t qualify buyers.
- Discuss the implications of the 5 critical elements of a property transaction personally with you.
- Market your home to existing qualified buyers that are on a database.
- Compile an electronic or conventional brochure of the property and distribute it to potential buyers.
- Market the property personally to at least 30 households in the area or to the feeding area.
- Place media ads as necessary and supply you with copies when published.
- Market the property according to the 50% plus principle. This means that people who sell their property for R4 million is in the market for R6 million.
- Market your property on the internet and make an internet/cd video of your property.
- Arrange show days on pre-arranged and agreed dates.
- Give you regular honest and sometimes painful feedback in respect of buyers’ reaction and comments to your home.
- Qualify all buyers as to their needs and means prior before they are introduced to your property. In addition we undertake to complete the prescribed F.I.C.A questionnaire.
- Respect your privacy by bring buyers to your property on appointment, unless circumstances dictate otherwise.
- Only take written offers to you and resent them in person.
The SimonsTownRealty.Info Satisfaction Guarantee:
Should the estate agent not comply with this marketing plan, the seller shall have the right to, in his/her discretion, give notice in writing to the Principal, to remedy such specific breaches and, if such remedies are not affected within 72 hours, cancel the sole mandate summarily in writing without prejudice to any of his/her rights.
Signed this____________ day of ______________ 200__ at _______________ ______________________ _______________________
Estate Agent Seller If you have any question or email us or phone us now for free advice.
Wishing you well
Johan and Elmarie Horak
P.S. “I would rather turn you down today than let you down later”
Cell: 082 870 2004
Cell: 082 955 6464
SimonsTownRealty: Sell, Buy A Simon’s Town Property? Phone Today 021-7864028 or 082 870 2004
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Tags: Before You Sell, Real Estate Agent
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